YYES created a brand identity and campaign for one of the largest workforce managers in the world, ECG. Formed almost overnight out of a major industry merger, ECG was a $2 billion giant from the start with top clients in every industry—automotive, aeronautical, technology.

For a company like ECG to hit the ground running and make an impact, it took a true collaboration between us and ECG’s decision makers.

The idea of two companies coming together inspired the concept of origami which led the logo design. The visual of a LCD clock nods to ECG’s high-tech processes for managing outsourced labor.

A :30 spot, The World is Working, launched the global brand using time lapse imagery from around the world. Dovetailing with the messages in print and television advertising, the ECG corporate brochure further underscores the company’s global presence.

ECG’s web site, teamECG.com gives visitors an overview of ECG with a fast, clean, and intuitive interface. A custom and easy-to-use content management system gives site administrators near total control over the content.