Established Expertise To introduce the new division of SCI to the securities market, YYES designed and wrote a piece that established the expertise of SCI in the real estate market. Using images of bonsai to conjure a sense of perfectionism and attention to detail, as well as images of redwood trees to conjure a sense of long-term growth and stability, YYES gave the new SCI Capital Group the presence of a well-established securities firm.

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