What distinguishes us is our diverse experience, focused team, and emphasis on strategy over decoration.
Since we founded YYES in 2000, we have worked with clients in many industries across nearly every area of branding and communications. We treat each of them as if we owned their business.
We offer the services associated with most design studios, with the benefit of being a focused, hands-on team. Designers manage your project, meaning that you don’t talk to an account handler—you’re working directly with the creatives responsible for translating your brand.
In the Discovery phase we develop the strategy for the project, defining its objectives, stakeholders, and expected outcomes. Depending on the scale of the project, we may also conduct SWOT, competitive, and Stop/Continue/Start brand audit exercises. The outcome of Discovery is a creative brief, a visual brief, and a messaging brief from which we can develop sound ideas.
By having a considered strategy behind the project, we have a foundation to work from. During this phase we also confirm budgets, timelines, and milestones.
In the Design phase we use the strategy to develop work that communicates effectively.
We refer back to outcomes of the Discovery phase—the creative brief, visual brief, and messaging brief—as we create options to consider, and we involve our clients in reviews at key points as we progress.
In the Delivery phase all the effort comes together to manifest in final deliverables.
We edit final copy; polish final design work; and project manage third-party vendors like printers, web developers, and video producers to bring the project to completion.
Following final delivery, we like to conduct a project debrief in which we circle back on the project and discuss its outcome and impact.