AIGA Head, Heart, Hand Conference
Minneapolis Culture Guide
Written by YYES, designed and printed by Studio on Fire.
A collaborative concept for the 2013 AIGA national design conference that gave conference attendees from around the country an insider’s guide to eating, drinking, and experiencing Minneapolis and Saint Paul. Each card featured categorized recommendations as well as a quote from a notable Minnesotan.
12 cards in a pocket-sized sleeve, letterpress printed in two spot colors.
Adapting a brand in the face of uncertainty
Messaging · Brand Design · Logo Design · Ecommerce Website · Signage · Packaging
USC School of Architecture
Reinterpreting a brand architecture
Brand Redesign · Publication Design · Book Design · Marketing Collateral Design
Five Crowns Restaurant
Rebranding the crown jewel of Corona del Mar
Brand Strategy · Messaging · Logo Design · Menu Design · Collateral Design · Signage
Los Angeles Conservancy
Designing a brand for all of Los Angeles
LOGO DESIGN · IDENTITY SYSTEM · WEBSITE · MARKETING COMMUNICATIONS
Rewinding a 75-year brand timeline
Brand Strategy · Messaging · Logo Design · Identity System · Menu Design · Collateral Design · Signage
Paradigm Talent Agency
Designing a leading role in talent representation
Brand Redesign · Logo Design · Advertising System · Marketing Collateral Design
Marquette Asset Management
Refreshing a brand for its next generation of clients
Brand Redesign · Messaging · Website · Identity System · Photo Art Direction · Marketing Collateral Design
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Glendale, CA 91208
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