Brand Strategy · Messaging · Logo Design · Menu Design · Collateral Design · Signage
An historic past redesigned for a new generation
The Five Crowns has been part of the fabric of Corona del Mar, California since 1965. A nostalgic place for its loyal guests and seeking to attract a new generation of diners, the rebrand called for great sensitivity to the restaurant's history.
In addition to a suite of new logos and color palette, we handled signage and repainted the restaurant façade. The result returned the historic building to its place as a beacon on Pacific Coast Highway.
Menus, uniforms, and coasters all carry the mark of the new brand. Brand narrative messaging and photo art direction present the right image in print and digital campaigns.