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Rebranding the crown jewel of Corona del Mar

Five Crowns Restaurant

Brand Strategy · Messaging · Logo Design · Menu Design · Collateral Design · Signage

An historic past redesigned for a new generation

The Five Crowns has been part of the fabric of Corona del Mar, California since 1965. A nostalgic place for its loyal guests and seeking to attract a new generation of diners, the rebrand called for great sensitivity to the restaurant's history.

In addition to a suite of new logos and color palette, we handled signage and repainted the restaurant façade. The result returned the historic building to its place as a beacon on Pacific Coast Highway.

Five Crowns sign in Corona del Mar by YYESFive Crowns sign in Corona del Mar by YYES

Menus, uniforms, and coasters all carry the mark of the new brand. Brand narrative messaging and photo art direction present the right image in print and digital campaigns.

Darkened and lively restaurant interiorDarkened and lively restaurant interior

Let’s get something started

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