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Platinum Equity Logo and Identity System

Beverly Hills-based private equity firm Platinum Equity is known for signing its M&A deals swiftly and advancing with certainty. Those core characteristics led us to a simple but powerful logo solution: a signature completed with a forward-moving arrow.

A series of alibi marks give the logo flexibility in a range of applications.

Hand lettering by Dan Cotton, printed in a custom-mixed metallic ink. Stationery system on 100% cotton kid finish paper by Crane’s.