Platinum Equity Logo and Identity System
Beverly Hills-based private equity firm Platinum Equity is known for signing its M&A deals swiftly and advancing with certainty. Those core characteristics led us to a simple but powerful logo solution: a signature completed with a forward-moving arrow.
A series of alibi marks give the logo flexibility in a range of applications.
Hand lettering by Dan Cotton, printed in a custom-mixed metallic ink. Stationery system on 100% cotton kid finish paper by Crane’s.
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Messaging · Brand Design · Logo Design · Ecommerce Website · Signage · Packaging
USC School of Architecture
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Brand Redesign · Publication Design · Book Design · Marketing Collateral Design
Five Crowns Restaurant
Rebranding the crown jewel of Corona del Mar
Brand Strategy · Messaging · Logo Design · Menu Design · Collateral Design · Signage
Los Angeles Conservancy
Designing a brand for all of Los Angeles
LOGO DESIGN · IDENTITY SYSTEM · WEBSITE · MARKETING COMMUNICATIONS
Rewinding a 75-year brand timeline
Brand Strategy · Messaging · Logo Design · Identity System · Menu Design · Collateral Design · Signage
Paradigm Talent Agency
Designing a leading role in talent representation
Brand Redesign · Logo Design · Advertising System · Marketing Collateral Design
Marquette Asset Management
Refreshing a brand for its next generation of clients
Brand Redesign · Messaging · Website · Identity System · Photo Art Direction · Marketing Collateral Design
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