Brand Redesign · Publication Design · Book Design · Marketing Collateral Design
Innovation meets restraint
The USC School of Architecture had used a brand design system for four years. Across the school's myriad publications, evolving the system without losing its equities was key to success.
Recognized the world over for its faculty, curriculum, and high-calibre student output, the USC School of Architecture has an existing brand design system. Consisting of bold shapes, patterns, and typography, the system also lives within the USC parent brand.
Tasked with re-energizing the brand system, we retained the shapes and patterns but blew them up into supergraphics. Bold typography that bleeds over images pairs with restrained copy blocks in strict, academic grids.
Taking a fresh look at the brand system yeilded an outcome that gave the school's publications an appropriately innovative presence paired with the clean restraint of Brand USC.