Connecting to a Market Through Design
Sickday Medical Housecalls Website
To ground Sickday Medical Housecalls in its New York market, we turned to gestural, personable illustrations inspired by East-Coast jazz albums of the 60s. We developed a series of vignettes of everyday life in Manhattan that underscored Sickday’s New York roots and illustrated Sickday’s mission: to get New Yorkers back to health and enjoying life.
The illustrations also made the brand approachable and friendly, which balances the brand’s healthcare cues: a crisp humanist typeface (Caecilia), generous white space, and color palette.