Connecting to a Market Through Design
Sickday Medical Housecalls Website
To ground Sickday Medical Housecalls in its New York market, we turned to gestural, personable illustrations inspired by East-Coast jazz albums of the 60s. We developed a series of vignettes of everyday life in Manhattan that underscored Sickday’s New York roots and illustrated Sickday’s mission: to get New Yorkers back to health and enjoying life.
The illustrations also made the brand approachable and friendly, which balances the brand’s healthcare cues: a crisp humanist typeface (Caecilia), generous white space, and color palette.
Design and copywriting; fully responsive, developed in WordPress in collaboration with Westwerk.
[unex_ce_button id="content_s3c9gsh1z" button_text_color="#000000" button_font="light" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="1px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#d9d9d9" button_text_spacing_hover="1px" button_bg_hover_color="#333333" button_border_hover_color="#000000" button_link="https://www.212sickday.com" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]212sickday.com[/ce_button]