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Connecting to a Market Through Design

Sickday Medical Housecalls Website

To ground Sickday Medical Housecalls in its New York market, we turned to gestural, personable illustrations inspired by East-Coast jazz albums of the 60s. We developed a series of vignettes of everyday life in Manhattan that underscored Sickday’s New York roots and illustrated Sickday’s mission: to get New Yorkers back to health and enjoying life.

The illustrations also made the brand approachable and friendly, which balances the brand’s healthcare cues: a crisp humanist typeface (Caecilia), generous white space, and color palette.


Design and copywriting; fully responsive, developed in WordPress in collaboration with Westwerk.

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